Innovapost Inc. (Innovapost), on behalf of Canada Post Group of Companies (Canada Post), is seeking a vendor specializing in Ad Server technology platform to enable multi-channel ad serving capability for My Mailbox™ service.
Innovapost is a small to midsize organization with total workforce of around 1000 people (employees+ contractors). We are a “Project Based Enterprise” where employees perform specific roles, but they work on different tasks or projects at different times which require specific skills.
Canada Post My Mailbox™ is a free, secure online service that notifies subscribers when their mail is on its way to their mailbox. For marketers/mailers, the service offers a new digital channel that multiplies the effectiveness of their campaigns by connecting and captivating consumers both physically and digitally, for higher impact and conversion.
We are looking to integrate My Mailbox ™ with Ad Server technology to manage brand content and enable ad serving capability, supporting various use cases in terms of digital placements and advertiser capabilities. Ad Server will be integral part of Canada Post/Innovapost digital technology stack moving forward, supporting all of CPC/Innovapost digital transformation ambitions that will evolve from My Mailbox™. As such, selected vendor must be industry leader and demonstrate broad set of capabilities and flexibility; including, but not limited to:
- Developed with industry standard components
- Future proof; can grow with rapidly changing marketing trends and account for imminent deprecation of third-party cookies.
- Initial development to focus on building value for commercial mail, rather than monetization opportunity
- Integrates well within Digital and Direct Mail Marketer’s processes.
- Integrates with existing Canada Post solutions
- Developed as a foundation for digital marketer to be able to easily and seamlessly create physical campaigns
- Enable multi-channel campaigns (e.g. web, mobile, email)
- Provide out of the box reporting and analytics capabilities
