UOT201715746 - Management & Execution of the Direct Response Annual & Leadership Giving Program

Procuring Entity: The University of Toronto
 
Address:
University of Toronto
Procurement Services
215 Huron St, 2nd floor
Toronto, Ontario
Canada, M5S 1A2
 
Description:
The University is looking to contract with a firm (Proponent) to provide management and execution of an integrated direct response Annual and Leadership Giving program. The successful Proponent will work in collaboration with the Annual and Leadership Giving team on the four (4) main donor campaigns and the University’s acquisition campaign:

1. An annual donor renewal campaign in the Fall which includes two (2) mailings plus email and digital (i.e. advertising)and telephone support (target : 35,000 people) ;
2. A special appeal in the Spring which includes one (1) mailing plus email and digital (i.e. social media posts and advertising)and telephone support (target : 25,000 people);
3. A quarterly renewal program for Leadership Annual Giving which includes two (2) mailings plus email and telephone support; (target : 10,000 people);and
4. An acquisition campaign for Annual and Leadership Annual Giving that uses best practices for delivery of message and includes mailing, telefund, email and digital (i.e. social media posts and advertising) support.(target : 30,000 people);

• Chapter 5 of the Canadian Free Trade Agreement
• Chapter 9 of the Ontario-Quebec Trade and Cooperation Agreement
• Chapter 19 of the Comprehensive Economic and Trade Agreement between Canada and the European Union