Basic Information

Reference Number

0000141676

Issuing Organization

York University

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

P19-161

Title

Agency of Record

Source ID

PU.AC.ON.322261.C80817

Agreement Types

Broader Public Sector (BPS)

Canada-European Union Comprehensive Economic and Trade Agreement(CETA)

Canadian Free Trade Agreement (CFTA)

Details

Location

Canada, Ontario, Toronto

Purchase Type

Term: 2019/03/01 12:00:00 AM EST - 2022/02/28 11:59:00 PM EST
Option: 24 months

Description

Address:
York University
Procurement Services
4700 Keele Street
Toronto, Ontario
Canada, M3J 1P3

Description:
This RFP is being issued to obtain Proposals for a highly qualified and experienced Agency of Record (“AOR”) to provide strategic and creative services for York University. The AOR shall be the principal advisor and provider to York University for creative strategy and strategic brand management targeted to a variety of audiences. The AOR shall partner with York to meet its key objectives.
Each year York University executes a comprehensive and integrated marketing plan that clearly communicates the University’s distinctiveness, academic excellence and value it brings to the world. The AOR shall partner with York to meet key objectives such as:

Heighten its profile and enhance its reputation
Achieve and exceed enrollment targets
Build awareness of the diverse, forward-thinking and outstanding research, teaching and learning, and community engagement offered at York

The AOR shall be able to:

Recommend strategies to expand the impact of York’s advertising campaign(s)/marketing plans to target audiences within the available budget; and
Take an evidence-based approach in the development of strategic platforms as the basis of campaigns and have strong methodology for measuring the effectiveness of and reporting on agency advertising programs and integrated marketing efforts as well as ongoing enhancements.

York will only consider Proposal submissions received from Proponents who have registered with MERX (www.MERX.com) for this competitive bid. Proposal submissions from Proponents who have not registered and obtained this Bid Document directly from MERX will be disqualified.

Tendering Website:
Proponents will find the complete RFP Documents at: https://www.merx.com/

Pricing and Payment Terms are available on the MERX website, respectively.

Procurement Method:
Open tender whereby all interested Proponents may submit a Proposal.

Estimated Quantities:
Available within the RFP Documents.

Submission Details:
Proponents shall submit their Proposal response at: https://yorku.bonfirehub.ca

Submission Deadline:
February 20, 2019 at 3:00:00pm EST.

Public Opening:
Not Applicable.

Conditions for Participation:
Available within the tender document.
Mandatory Submission Requirements:

Qualifications and Experience
Methodology and Timetable/Workplan
References
Deliverables
Case Studies and Creative Samples
Acknowledgement
Pricing Schedule

Complete submission requirements are provided within the RFP documents.

Scored Submission Requirements:

Mandatory Requirements
Qualifications and Experience
Approach
Scope of Work
Case Studies and Creative Samples
Financial Evaluation; and
Short-Listed Proponent Presentation

Complete submission requirements are provided within the RFP documents.

This procurement is covered by Chapter 5 of the Canadian Free Trade Agreement.

Delivery Date:
Service implemented by a tentative date of March 1, 2019.

Duration of Agreement:
The initial term of the Agreement shall be for thirty-six (36) months, with two (2) optional twelve (12) month extensions; for a potential Term of sixty (60) months.

Additional Options:
Available within the tender document.

Negotiation:
York reserves the right in its sole discretion to negotiate modifications to any Proposal received without becoming obligated to offer to negotiate with any other Proponent(s).

Supplier Prequalification (if applicable):
Not Applicable.

Responses must be submitted in English.

Proponents should note that information contained within this notice is subject to change. Proponents are encouraged to download the tender document which contain the most current information.

If there is a conflict between the RFP documents and this RFP Notice, the RFP documents will take precedence.

Dates

Publication

2019/01/24 01:48:20 PM EST

Question Acceptance Deadline

2019/02/08 06:00:00 PM EST

Questions are submitted online

Closing Date

2019/02/20 03:00:00 PM EST

Contact Information

Carolyn Fasick

416-736-2100 ext. 44626

cfasick@yorku.ca

Buyer Preferences, Guidelines & Requirements

General Requirements

- Insurance Required

- Samples Required

Bid Submission Process

Bid Submission Type

Physical Bid Submission

Additional Bidding Instructions

All Proposals and accompanying documents must be uploaded electronically at the appropriate project on https://yorku.bonfirehub.ca. York will NOT accept hard copy Proposals.

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