Basic Information

Reference Number

0000166241

Issuing Organization

University of Waterloo

Owner Organization

UNIVERSITY OF WATERLOO

Solicitation Type

RFQ - Request for Quote (Formal)

Solicitation Number

RFQ 19-033 - LG

Title

Brand Awareness Campaign Creative Evaluation

Source ID

PU.AC.ON.220873.C18630

Agreement Type

Open Bidding (OB)

Details

Location

Canada, Ontario

Delivery Point

WATERLOO

Purchase Type

Term: 2020/01/24 12:00:00 AM EST - 2020/03/31 11:59:00 PM EDT

Description

Waterloo’s national BEYOND brand awareness campaign has been in market since fall 2016 with the primary goals of increasing brand awareness, engagement and reputation as well as positively influencing perceptions of Waterloo among priority audience segments of business, government and university leaders within key markets in Canada.
As the University of Waterloo implements Phase 4 of the BEYOND brand awareness campaign it is an important time to evaluate key audience perceptions of the University of Waterloo’s current marketing and communications positioning, messaging and creative approach.
This brand campaign evaluation and resulting insights and recommendations will influence creative Bidders are invited to submit a quotation to Bonfire on or before December 20, 2019 for the provision of Brand Awareness Campaign Creative Evaluation to the University of Waterloo (“Waterloo”) as per the Requirements of this Request for Quotation.
The RFQ document is available at no cost in Bonfire: https://uwaterloo.bonfirehub.ca/opportunities/28433

Dates

Publication

2019/12/06 11:57:22 AM EST

Bid Intent

Not Available

Question Acceptance Deadline

2019/12/12 12:00:00 AM EST

Questions are submitted online

Closing Date

2019/12/21 12:00:00 AM EST

Contact Information

Reception Services

5198884567

l5gibson@uwaterloo.ca

Bid Submission Process

Bid Submission Type

Physical Bid Submission

Additional Bidding Instructions

Your submission must be uploaded, submitted, and finalized prior to the Closing Time of December 20, 11:59 PM EST. We strongly recommend that you give yourself sufficient time and at least ONE (1) day before Closing Time to begin the uploading process and to finalize your submission. Each item of Requested Information will only be visible after the Closing Time. Uploading large documents may take significant time, depending on the size of the file(s) and your Internet connection speed. You will receive an email confirmation receipt with a unique confirmation number once you finalize your submission.
Upload your submission at:
https://uwaterloo.bonfirehub.ca/opportunities/28433

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