Basic Information

Reference Number

0000182088

Issuing Organization

McMaster University

Owner Organization

University Advancement

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

DM 03-20-776

Title

Media Buying & Planning Agency

Source ID

PU.AC.ON.224221.C98699

Agreement Types

Broader Public Sector (BPS)

Canada-European Union Comprehensive Economic and Trade Agreement(CETA)

Canadian Free Trade Agreement (CFTA)

Details

Location

Canada, Ontario

Delivery Point

McMaster University

Purchase Type

Duration: 3 years
Option: 1 year + 1 year

Description

Background and Purpose

McMaster University hereby invites Proponents to submit responses for the supply of media buying and planning support in accordance with the terms of this Request for Proposal.
Proponents must quote the entire bid. Partial bids will not be accepted.

Scope/Objective

McMaster University (the “University”) is seeking an agency partner who can manage the SEM/SEO, media buying and planning tasks for the University. Specifically, the University is seeking an agency with knowledge, success and tools in order to fulfill the University’s media plans for the 2020/21 fiscal year and beyond. Media buys will include, but will not be limited to, digital, display, search, programmatic, social, radio, out of home and print.
Increasing competitiveness between post-secondary institutions, combined with the looming end of Ontario’s enrolment boom, the competitive recruitment environment for the best students and faculty, and the importance of universities establishing a clear and prominent place for themselves, have created a growing need for McMaster to differentiate itself and to invest more actively to build the University’s reputation nationally and internationally.
The external advertising program is a key initiative to help differentiate and promote McMaster as a highly recognized and ranked, research-intensive University within the competitive national and international environments. Effective media buys are required to continue to expand McMaster’s share-of-voice and advance student acquisition through a balanced approach of earned and paid media coverage.

Term

The term of this agreement is for a period of three (3) years, with the option to extend for up to an additional two (2) years on an annual basis, at the sole discretion of the University.

Dates

Publication

2020/08/25 02:56:45 PM EDT

Question Acceptance Deadline

2020/09/15 02:00:00 PM EDT

Closing Date

2020/09/30 02:00:00 PM EDT

Contact Information

James Carnemolla

carnemoj@mcmaster.ca

Bid Submission Process

Bid Submission Type

Physical Bid Submission

Additional Bidding Instructions

Proposals must be submitted electronically through McMaster University’s online Bonfire portal. Please see the RFP document for additional details. Submissions by other methods will not be accepted.

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