Basic Information

Reference Number

0000149022

Issuing Organization

McMaster University

Owner Organization

University Advancement

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

JC 04-19-736

Title

Media Buying & Planning Agency

Source ID

PU.AC.ON.224221.C98699

Agreement Types

Broader Public Sector (BPS)

Canada-European Union Comprehensive Economic and Trade Agreement(CETA)

Canadian Free Trade Agreement (CFTA)

Details

Location

Canada, Ontario

Delivery Point

McMaster University

Purchase Type

Duration: 16 months

Description

Background and Purpose

McMaster University invites qualified bidders to submit responses for the supply of media buying and planning support in accordance with the terms of this Request for Proposal.
Proponents must quote the entire bid. Partial bids will not be accepted.

Scope/Objective

The Marketing team, part of the Communications and Public Affairs Office in the Department of University Advancement, is seeking an agency partner who can manage the media buying and planning tasks for the University. Specifically, Marketing is seeking an agency with knowledge, success and tools for purchase order allocation in order to fulfill the University’s media plans for the 2019/20 fiscal year. Media buys will include, but will not be limited to, digital, search, out of home and print. Proponents should also provide a full outline on how they can support these buying efforts including media tracking, programmatic, and reporting duties.
Increasing competitiveness between post-secondary institutions, combined with the looming end of Ontario’s enrolment boom, the status of rankings and reputational surveys, the challenges of recruiting the best students and faculty, and the importance of universities establishing a clear and prominent place for themselves, have created a growing need for McMaster to differentiate itself and to invest more actively to build the University’s reputation nationally and international.
The external advertising program is a key initiative to help differentiate and promote McMaster as a highly recognized, research-intensive University within the competitive international environments. Effective media buys are required to continue to expand McMaster’s share-of-voice through a balanced approach of earned and paid media coverage.

Dates

Publication

2019/04/29 04:25:43 PM EDT

Question Acceptance Deadline

2019/05/17 02:00:00 PM EDT

Closing Date

2019/05/31 02:00:00 PM EDT

Contact Information

James Carnemolla

905-525-9140 ext. 24587

carnemoj@mcmaster.ca

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Pricing

In attached document

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
RFP Proposal	RFP Proposal	Yes	No
No entries

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