Information de base

Numéro de référence

0000149897

Organisation émettrice

McMaster University

Organisation propriétaire

University Advancement

Type d’appel d’offres

DDP - Demande de proposition (Formel)

Numéro d’appel d’offres

JC 04-19-737

Titre

Marketing & Creative Services Preferred Supplier

Code d’identité d’origine

PU.AC.ON.224221.C98699

Types d’accord

Accord de libre-échange canadien (ALÉC)

Approvisionnement dans le secteur parapublic

Canada-Union Européenne: Accord économique et commercial Global (AECG)

Détails

Emplacement

Canada, Ontario

Point de livraison

McMaster University

Type d’achat

Durée: 1 an
Option: 1 year + 1 year

DescriptionA - Rectificatif précédent

Background and Purpose

McMaster University invites qualified bidders to submit responses for the provision of a Marketing & Creative Services Preferred Supplier in accordance with the terms of this Request for Proposal.
Proponents must quote the entire bid. Partial bids will not be accepted.

Scope/Objective

The Marketing team, as part of the Communications and Public Affairs Office in the Department of University Advancement, is seeking a preferred supplier who can manage the marketing and creative services tasks for the University. Specifically, the Marketing team is seeking a preferred supplier with knowledge, training and the tools for production of creative assets, starting with the 2019/20 fiscal year. Creative materials include, but are not limited to, digital advertisements, graphic design, animation, video, infographics, logo production, etc. Proponents should provide a full outline on how they can support these creative efforts and include a portfolio of applicable work as further described in this document. The University plans to use the Preferred Supplier for all generic creative services and brand consultation work required that cannot be done in-house. However, McMaster may continue to work with other suppliers for specific project work when required.
Increasing competitiveness between post-secondary institutions combined with the looming end of Ontario’s enrolment boom, the status of rankings and reputational surveys, the challenges of recruiting the best students and faculty, and the importance of universities establishing a clear and prominent place for themselves, have created a growing need for McMaster to differentiate itself and to invest more actively to build the University’s reputation nationally and internationally. The external advertising program is a key initiative to help differentiate and promote McMaster as a highly recognized, research intensive University within the competitive international environments. This relies heavily on effective creativity that meets the University’s brand standards and practices to help solidify the McMaster style.

Afficher davantage

Dates

Publication

2019-05-09 09h04:41 HAE

Échéance de la réception des questionsA - Rectificatif précédent

2019-06-10 14h00:00 HAE

Date de fermetureA - Dernier rectificatif

2019-06-25 14h00:00 HAE

Information du contact

James Carnemolla

905-525-9140 ext. 24587

carnemoj@mcmaster.ca

Processus de soumission

Type de soumission

Soumission électronique

Fixation des prix

Dans un document attaché

Liste de documents de la soumission

Nom de l’item	Description	Obligatoire	Limité à un fichier
RFP Proposal	RFP Proposal	Oui	Non
Aucune entrée

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