Basic Information

Reference Number

0000149897

Issuing Organization

McMaster University

Owner Organization

University Advancement

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

JC 04-19-737

Title

Marketing & Creative Services Preferred Supplier

Source ID

PU.AC.ON.224221.C98699

Agreement Types

Broader Public Sector (BPS)

Canada-European Union Comprehensive Economic and Trade Agreement(CETA)

Canadian Free Trade Agreement (CFTA)

Details

Location

Canada, Ontario

Delivery Point

McMaster University

Purchase Type

Duration: 1 year
Option: 1 year + 1 year

DescriptionA - Previous Amendment

Background and Purpose

McMaster University invites qualified bidders to submit responses for the provision of a Marketing & Creative Services Preferred Supplier in accordance with the terms of this Request for Proposal.
Proponents must quote the entire bid. Partial bids will not be accepted.

Scope/Objective

The Marketing team, as part of the Communications and Public Affairs Office in the Department of University Advancement, is seeking a preferred supplier who can manage the marketing and creative services tasks for the University. Specifically, the Marketing team is seeking a preferred supplier with knowledge, training and the tools for production of creative assets, starting with the 2019/20 fiscal year. Creative materials include, but are not limited to, digital advertisements, graphic design, animation, video, infographics, logo production, etc. Proponents should provide a full outline on how they can support these creative efforts and include a portfolio of applicable work as further described in this document. The University plans to use the Preferred Supplier for all generic creative services and brand consultation work required that cannot be done in-house. However, McMaster may continue to work with other suppliers for specific project work when required.
Increasing competitiveness between post-secondary institutions combined with the looming end of Ontario’s enrolment boom, the status of rankings and reputational surveys, the challenges of recruiting the best students and faculty, and the importance of universities establishing a clear and prominent place for themselves, have created a growing need for McMaster to differentiate itself and to invest more actively to build the University’s reputation nationally and internationally. The external advertising program is a key initiative to help differentiate and promote McMaster as a highly recognized, research intensive University within the competitive international environments. This relies heavily on effective creativity that meets the University’s brand standards and practices to help solidify the McMaster style.

Dates

Publication

2019/05/09 09:04:41 AM EDT

Question Acceptance DeadlineA - Previous Amendment

2019/06/10 02:00:00 PM EDT

Closing DateA - Latest Amendment

2019/06/25 02:00:00 PM EDT

Contact Information

James Carnemolla

905-525-9140 ext. 24587

carnemoj@mcmaster.ca

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Pricing

In attached document

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
RFP Proposal	RFP Proposal	Yes	No
No entries

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