CCRFP ES DPP18 - Variable Data Printing, Packaging, Delivery of Students Offer Letter Services

Centennial College is experiencing steady growth in its role as a post-secondary education provider in the Greater Toronto Area.  While the College is staying true to its community college roots, market changes in the post-secondary education sector demand that recruitment and conversion strategies continually evolve to meet emerging challenges. In addition, rapidly expanding technologies, shifting consumer behaviors and evolving demographics demand that increasingly sophisticated marketing and conversion communication practices be developed.
Each year, Centennial College sends between 25,000 and 30,000 offer packages to domestic applicants who meet the eligibility for admission into a College program. These offer packages are a key communication and conversion tool designed to influence applicants to accept their offer to Centennial over other opportunities.
In addition, the College sends out timely physical mail (postcards and welcome packages) to inform and encourage incoming students to complete appropriate next steps, such as paying fee deposits. The College is looking for a partner to make significant contributions to our mailed communications delivered to domestic applicants and incoming students.