0007 - Full-service Communications: Website and Communications Campaign

CIFFC invites interested parties to provide proposals for a full-service, bilingual communications company to deliver on website development and a pan-Canadian advertising campaign.
CIFFC seeks proposals from qualified and experienced full-service communication agencies to design (phase 1), develop, and implement (phase 2) a new website for its FireSmart Canada program. Additionally, the selected agency will conceptualize (phase 1) and initiate the execution (phase 2) of a comprehensive pan-Canadian prevention and mitigation advertising campaign to raise awareness and promote FireSmart initiatives. Participants are encouraged to break the advertising campaign into conceptualization, design, communication strategy, and implementation segments. Multi-year advertising campaign implementation is anticipated within an ongoing relationship, which is not guaranteed in this RFP process. The website and the advertising campaign must be in both official languages (English/French).
The objectives for this project are to 1) enhance FireSmart Canada's online presence through the development of a user-friendly and visually appealing website, and 2) to create and implement a national campaign aimed at educating the public about wildland fire risks and prevention and mitigation strategies.