EHRC is seeking a Public Relations Firm that can develop and execute a public and media relations strategy on a national level. This strategy will include programs to support the positioning and build awareness of the EHRC brand to multiple stakeholders including media, industry, and government decision makers. Deliverables include:
• Development of media and communications strategy to elevate EHRC’s position as the Human Resources thought leader in the electricity sector; build the membership value proposition (for new and existing members) and support awareness and take up of its products and services.
• Delivery and execution of programs in support of this strategy and the ability to measure their effectiveness (results tracking and measurement)
• Ability to leverage the amount of intelligence and content assets residing within EHRC
• Support for launch of key projects
• Integration with overall social media activity to amplify and elevate brand, and build relationships with influencers and media contacts
• Development of outreach programs with the goal to achieve one-on-one interviews with key media / influencers
• Identification of opportunities to pitch EHRC thought leaders in public speaking events, media outlets, podcasts/radio shows
• Executive presentation experience (i.e. presenting PR strategies, programs, results to national Boards)
• Creation of unique and timely story pitches showcasing key partners or projects
• Ability to offer media training if required
