Basic Information

Reference Number

0000199605

Issuing Organization

Council of Ministers of Education, Canada

Owner Organization

CMEC

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

OL-2021-01

Title

Implementation of the new brand strategy for the official languages programs

Source ID

PV.MN.ON.383381.C109301

Agreement Types

None

Open Bidding (OB)

Details

Location

Canada, Ontario, Toronto

Purchase Type

One Time Only- Delivery Date:2022/03/31

Description

The CMEC Secretariat is issuing a Request for Proposals for the Implementation of the new brand strategy for the official languages programs (OLP). The selected Proponent will be familiar with all media types, will plan and coordinate different campaigns, and will manage media buys with selected vendors for the CMEC Secretariat.

The CMEC Secretariat is already doing a number of promotion activities through a number of vendors. However, by selecting a single firm for brand-strategy implementation and promotion activities, the Official Languages Unit aims to streamline the process and unify its key messages. This will allow staff redistribution and leveraging to efficiently support key partners and stakeholders in reaching the OLP goals.

The ultimate goals for this Project are to increase annually the number of candidates:

applying to each official languages program; and
remaining until program completion (retention).

Dates

Publication

2021/05/17 12:19:40 PM EDT

Bid Intent

Not Available

Question Acceptance Deadline

2021/05/31 04:00:00 PM EDT

Questions are submitted online

Closing Date

2021/06/25 04:00:00 PM EDT

Contact Information

Emilie Gauthier

e.gauthier@cmec.ca

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Pricing

In attached document

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	Yes	No
No entries

Additional Bidding Instructions

Refer to instructions in the RFP.

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