01-1000 - Identifying and Addressing Barriers to Attracting Urban/Non-Traditional Job Seek

The overall objective of the project is to develop a national agriculture and food workforce strategy.
The research described in this Request for Proposals (RFP) will inform the development of the workforce strategy. It will investigate perceptions of job seekers who have not traditionally considered careers in the agriculture sector and will recommend strategies for promoting work in the sector to job seekers who have had no connection to the sector. This will inform the development of the strategy by providing insights into the potential of attracting a new source of labour supply.