Basic Information

Reference Number

0000080216

Issuing Organization

Business Development Bank of Canada

Owner Organization

VCE

Solicitation Type

RFPQ - Request for Pre-Qualification (Formal)

Solicitation Number

FJ20180301

Title

Solution for a Multi Channel Marketing Campaign Automation

Source ID

PP.CO.QC.981867.C100263

Agreement Type

Canadian Free Trade Agreement (CFTA)

Details

Location

Canada, All of Canada, All of Canada

Description

Customer journeys with brands are no longer linear. Customers may start their journey on an online channel (such as BDC website), switch to an offline channel (such as calling the call center to obtain an answer to a question), and go back online to download an e-book or watch a Webinar. This pattern will continue even after the purchase, and the customer’s experience needs to be consistent, no matter what channel they choose to interact with.
At the same time, the sales teams have an ever-increasing need to better understand the customers to be able to act quickly and offer the right solutions that will resonate with them. This type of need assessment takes time and requires an individual analysis of data from all the different touch points the customer interacted with in addition to profile and financial data BDC may already have.
BDC will seek vendors that can offer a solution to address these challenges. Some vendors offer the full suite, others specialize in data analysis and others specialize in the interaction management and Omni-channel experience.

Dates

Publication

2018/03/01 07:56:12 PM EST

Bid Intent

Not Available

Question Acceptance Deadline

2018/03/06 11:00:00 PM EST

Questions are submitted online

Closing Date

2018/03/14 12:00:00 AM EDT

Contact Information

Francois Joly

514-461-2851

Francois.joly@bdc.ca

Bid Submission Process

Bid Submission Type

Physical Bid Submission

© MERX - All rights reserved. No part of the information on this Web Site may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of MERX and the Minister of the participating government department (if applicable). MERX, the Minister nor the Contracting Authority will assume responsibility or liability for the accuracy of the information contained in the publication.