Basic Information

Reference Number

0000144555

Issuing Organization

Atlantic Canada Agreement on Tourism

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

ACAT1901

Title

ACAT Direct-to-consumer Advertising Assessment Options Review

Source ID

PU.NP.PE.675853.C73578

Details

Location

Canada, Newfoundland and Labrador

Location 2

Canada, Nova Scotia

Location 3

Canada, New Brunswick

Location 4

Canada, Prince Edward Island, Prince Edward Island

Description

The Tourism Industry Association of Prince Edward Island (TIAPEI), in its capacity as Recipient to the Atlantic Canada Agreement on Tourism (ACAT) is accepting proposals from an experienced and qualified vendor to identify and assess current and emerging approaches and their applicability to assessing the performance of its annual direct-to-consumer advertising campaign. The objectives of this project include:

Identify the approaches and/or measures available to assess direct-to-consumer digital destination marketing advertising campaigns;
For each option:
- Provide a description of the approach and outcomes;
- Identify the extent to which other destination marketing organizations have adopted the approach or measure;
- Assess the costs for ACAT to adopt the approach or measure;
- Evaluate how relevant the approach or measure is to the ACAT campaign; and
Understand how other destination marketing organizations are assessing the performance of their direct-to-consumer digital advertising activities.

Proposals are due on or before Wednesday, March 27, 2019 at 11:59 am (Atlantic Daylight Time). To obtain a copy of the Terms of Reference please contact:
Colleen Bowes
ACAT Secretariat Coordinator
C/O Tourism Industry Association of Prince Edward Island
Ph: (902) 566-1096
Email: actp@tiapei.pe.ca

This project has been made possible through funding provided by the Atlantic Canada Agreement on Tourism (ACAT). ACAT is a nine member pan-Atlantic marketing initiative comprised of the Atlantic Canada Opportunities Agency, the four Atlantic Canada Tourism Industry Associations, and the four Provincial Departments responsible for tourism

Dates

Publication

2019/03/06 09:45:00 AM AST

Bid Intent

Not Available

Questions are submitted online

Closing Date

2019/03/27 11:59:00 AM ADT

Contact Information

Colleen Bowes

902-566-1096

actp@tiapei.pe.ca

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Pricing

Lump sum

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	Yes	No
No entries

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